Performativ Pulse - March 2025
Spring is here, bringing a wave of exciting updates and insights. Whether you’re looking to optimize fee calculations, enhance portfolio monitoring, or stay ahead of regulatory deadlines, we’ve got you covered. Let’s dive in.
In this month's edition:
- Custom rules and alerts
- Prospect clients
- Exclude instruments and cash from fee calculations
- New custodian integrations
- Integrated chat with email synchronization
- The role of AI in wealth management
- Register of Information deadline
- DORAedge & Thoropass
FEATURE FOCUS
Custom Rules and Alerts
Our Rules feature allows you to create custom rules tailored to your business needs. You can define specific conditions—such as portfolio thresholds, concentration limits, or performance targets—and the system will automatically monitor them for you.

If a rule is breached, you’ll receive an immediate alert so you can take quick action. This ensures you maintain control over your client portfolios and can respond to changes or risks in real time.
Access our guide to learn more about Rules and Alerts on the Performativ platform.
FEATURE FOCUS
Prospect Clients
The Prospect Clients feature enables you to create and manage potential clients directly within the Advisor Portal on the Performativ platform. Instead of adding them as full clients, you can create a prospect profile to track interactions without affecting your core client data.
With Prospect Clients, you can:
- Create a dedicated prospect profile.
- Track communication and progress toward onboarding.
- Convert a prospect to a full client once they’re ready to onboard, with all data carried over seamlessly.
This feature helps you manage and nurture potential clients efficiently, ensuring a smooth transition from prospect to client.
NEW FEATURE AVAILABLE
Exclude Instruments and Cash from Fee Calculations
We’ve added a new option to our Fee Management feature that enables you to exclude specific instruments and cash from your fee calculations. This allows for more precise billing by giving you full control over which assets are considered when calculating client fees.
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Whether you want to exclude non-fee-eligible instruments or adjust for specific client agreements, this feature ensures that your billing reflects the correct asset mix.
NEW INTEGRATIONS AVAILABLE
New Custodian Integrations: Liberty, Centevo, and Huddlestock
We’re pleased to introduce our latest custodian integrations with Liberty, Centevo, and Huddlestock. These additions enable seamless data access within our platform, supporting streamlined operations and improved visibility across portfolios.
COMING SOON
Integrated Chat with Email Synchronization
A new communications feature is on its way, bringing seamless client messaging to our platform. With built-in chat fully synchronized with email, every message sent via chat will automatically appear in your client’s inbox—and vice versa.
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This ensures smooth, multi-channel communication while keeping all conversations centralized. Easily track discussions, follow up on key messages, and maintain a clear, organized record of client interactions—all in one place.
INDUSTRY INSIGHTS
The Role of AI in Wealth Management: Applications, Challenges, and Ethics

AI has moved beyond buzzword status and is now a strategic force reshaping wealth management. From robo-advisors revolutionizing investment advice to predictive analytics driving smarter decisions, AI is transforming how portfolios are managed and compliance is navigated. Yet, its adoption comes with challenges. Ethical dilemmas, regulatory scrutiny, and complex implementation hurdles make AI a double-edged sword. Understanding its key applications and navigating these challenges is essential for those looking to harness its full potential. Read the article.
THE DIGITAL OPERATIONAL RESILIENCE ACT
The Register of Information Deadline is Approaching
Within the next few weeks in accordance with the new DORA regulation, regulated financial entities who have operations in the EU must submit their Register of Information for the first time. This Register is a key compliance obligation, detailing an entity (or group of entity)’s structure, critical functions, ICT assets, and contracted third-party providers to demonstrate management of their digital operational network and provide transparency to regulators to ensure sector-wide operational resilience.
Compiling and maintaining this information can be time-consuming and error-prone, requiring teams to align data internally to comply with the Supervisory Authority’s data point model while ensuring accuracy and completeness.
To simplify this process, DORAedge provides an intuitive solution that allows you to easily build, manage, and validate your Register of Information. Teams can manually enter their data via a simple UI or leverage the platform’s import functionality to streamline data entry to generate their Register of Information in the required format. DORAedge offers data validation features to ensure seamless and complete reports for submission. With DORAedge, you can submit your Register on time with ease, accuracy, and confidence.
THE DIGITAL OPERATIONAL RESILIENCE ACT
New Partnership: DORAedge & Thoropass

We’re excited to partner with Thoropass, a compliance automation platform, to offer a more integrated approach to governance, risk, and compliance management (GRC). With DORA now in effect, this collaboration enables DORAedge users to tackle their GRC obligations more comprehensively.
For more information, please reach out to connect@doraedge.com.
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Further reading
Unlocking the Power of Rules and Alerts
Staying ahead of market movements and regulatory requirements is critical. Performativ’s Rules and Alerts features provide a proactive approach to portfolio monitoring, ensuring that you never miss key changes, breaches, or risks.
The Role of AI in Wealth Management: Applications, Challenges, and Ethics
AI is transforming wealth management by enhancing advice delivery, portfolio management, and compliance. No longer just a buzzword, AI is now essential, with of firms seeing improved decision-making through predictive analytics. Robo-advisors, risk detection algorithms, and automation tools boost efficiency while reinforcing the advisor’s role. This blog post explores key AI applications along with the challenges and ethical considerations of AI in wealth management.
Performativ Pulse - February 2025
In this edition of our monthly newsletter: Fee management, customizable notifications, local hosting, segment-based client reporting, new and upcoming custodian integrations, pre-trade checks, The Wealth Manager's Guide to 2025, and New DORAedge features.
Simplifying Fee Management with the Performativ Portfolio Management System
Managing fees in a portfolio management system can be a complex and rigid process. Traditional systems rely on hardcoded formulas or require extensive custom development to accommodate new fee structures. This lack of flexibility can be a major roadblock for wealth managers looking to adapt to evolving business needs. That's why we've designed our Fee Management module—a dynamic, scalable solution that empowers you to define and manage fees effortlessly, without needing additional programming or code changes. Whether you're working with flat fees, tiered structures, or intricate calculations, our flexible module ensures you have full control over how fees are applied.
The Wealth Manager's Guide to 2025: Emerging Trends and Opportunities
As we’ve stepped into 2025, the wealth management industry finds itself at the confluence of rapid technological advancements, evolving client expectations, and an increasingly complex regulatory landscape. For wealth managers, staying ahead of these trends is not just a competitive advantage – it’s a necessity.
Performativ Pulse - January 2025
In this edition of our monthly newsletter: A new look, localization of Client Portal and App, greater flexibility with Multi-Segments, and DORA deadline.
Performativ launches DORAedge to help companies streamline their compliance with DORA
DORAedge will help companies in the financial sector and their ICT vendors more seamlessly comply with the Digital Operational Resilience Act ahead of the January 2025-deadline.
Revolutionizing Wealth Management Operations: A Case Study on Valuedge Implementing Performativ
Following the successful onboarding and implementation of Performativ's portfolio management system, Renco van Schie, Co-Founder, Partner, and Chief Investment Officer of Valuedge, an independent wealth manager based in the Netherlands, discusses the power of embracing technological partnership to drive innovation.
Auto Rebalancing: A Key Tool for Multi-Family Offices
Auto rebalancing is a game-changer in wealth management, especially for multi-family offices managing complex portfolios. It keeps high-net-worth families' investments in sync with their strategic goals, even amid market changes. Here we take a closer look at auto rebalancing and explain how our feature is different.
The Digital Frontier: How Tech-Driven Wealth Management is Transforming Multi Family Offices Operations
Cutting-edge tech is revolutionizing wealth management, making elite, personalized financial strategies accessible for firms of any size. Here, we take a closer look at how the shift from traditional to innovative technologies and methods democratizes the industry, enabling every firm to cater to high-net-worth clients more effectively.
Performativ Secures €5.5m to Transform Europe's Underserved Wealth Management Sector
Performativ’s recent seed raise of €5.5 million funding led by FinTech Collective will provide the capital to fuel this next stage of growth.
Embracing the Future of Wealth Management: Advanced Generative AI
Performativ's advanced generative AI feature, unveiled at Microsoft's Envision conference, empowers wealth managers of all sizes to deliver personalized client experiences and navigate the digital landscape as industry frontrunners.
Performativ has been awarded the Inn Booster grant
Performativ has been awarded a grant to advance our Settlement Engine and further the development of the platform.
Danish Startup Secures Funding for Asset Management Infrastructure
Performativ, spearheaded by CEO Albert Geisler Fox, has garnered significant investments for its platform, streamlining diverse portfolios for independent advisors and aiming to revolutionize expert financial advice accessibility.